True Sports Group, a leader in youth sports, today announced a strategic partnership with Koomba, the athlete health platform focused on mental performance and nutrition.
Through this national partnership, True Sports Group is opening access to Koomba’s elite nutrition and mental performance coaches to their national network of club sports brands and 30,000+ athletes.
The partnership will integrate pro-level mental performance, sport psychology, and sport nutrition support directly into the True Sports athlete experience, equipping True Sports athletes with the skills to navigate the demands of competitive sport and develop confidence, build resilience, perform under pressure, fuel for performance and recovery, and navigate the recruiting process.
“As a former professional athlete and now a parent, I’ve seen how important it is to support the person behind the athlete,” said Mike Gabel, Co-Founder of True Sports Group. “This partnership gives our athletes access to the same types of resources professional athletes rely on to achieve peak performance.”
As part of the partnership, True athletes will access ongoing, personalized 1:1 and group-based coaching through Koomba’s network of 150+ mental performance coaches, sport psychologists, and sport nutrition experts. Koomba’s providers work with athletes at the highest levels of sport, including professional, Olympic, and power four NCAA athletes.
“We believe sport is one of the most powerful lenses for supporting the personal growth of athletes,” said Russ Chase, Co-Founder and Head of Strategic Partnerships at Koomba. “Every athlete’s journey is different, and we’re proud to support an organization like True Sports Group that understands the athletes’ experience and prioritizes individualized, athlete-centered coaching and development.”
The partnership reflects True Sports Group’s commitment to long-term athlete development and positive, athlete-centered sport experiences at a time when pressures across the youth sports ecosystem continue to increase for athletes and their support systems.
