Corporate Staff
Executive Management
Jake Deane
Founder & Co-OwnerJake Deane is founder and co-owner of True Lacrosse. Originally from Annapolis, Maryland, Deane was introduced to the sport at a young age and dominated as an LSM and face-off specialist throughout his collegiate career at the University of Massachusetts. The All-American holds the single season ground ball record at the Division I school. In 2008, Deane and his fellow MLL teammate and friend Mike Gabel founded True Lacrosse with the clear vision and mission to help young players in the Chicago area improve their skills and knowledge of the game, and continue playing the game at the collegiate level. Since that time, Deane and Gabel have brought True Lacrosse to young people across the US and Canada.
Deane has been playing professionally in the MLL since 2006. He has played for the Chicago Machine, Toronto Nationals, and the Chesapeake Bayhawks.
Kevin Finn
Director, Boys National ProgramKevin is a veteran of True Lacrosse, now on staff for 10 years playing a variety of roles including former boys and girls Director in St. Louis, MO, Director of the North Shore Program in IL, State Director in Illinois and most recently, Titanium Elite and National Director for True Lacrosse. A Chicago Native, Kevin grew up in a non-traditional lacrosse community and did most of his training on his own before competition at Loyola Academy High School. He was a part of 3 state Championship teams including the newsworthy, 4 overtime win in 2004 against Libertyville high school to solidify the 3 peat. Kevin continued his lacrosse career as a starter at Butler University when they had an NCAA Division 1 program, and then transferring to Stonybrook University on Long Island. After one competitive season on Long Island, Kevin opted to transfer DIII powerhouse, Salisbury University, MD, to play under Hall of Fame Coach, Jim Berkman. Two seasons under Coach Berkman kickstarted Finn’s coaching career after his graduation.
During a brief stint on the LXM Pro Tour as a player, Kevin served as the head varsity coach for O’Fallon Township High School in IL and then at Clayton High School in Saint Louis, all while running the True Travel Program and a youth community program called the Hounds. Finn put away the varsity whistle to impact more youth players in the Chicagoland area assisting in various communities including Fox Valley, Evanston and Lake Forest. His commitment to quality training is second to none and now interacts with Illinois state and regional players when not traveling for National events and tournaments.
Mike Gabel Gabel
Founder & Co-OwnerMike Gabel is founder and co-owner of True Lacrosse. From the time he first picked up the sport as a child in Massachusetts to his professional experience playing Major League Lacrosse, Gabel has dedicated himself to mastering the game. Gabel and his fellow MLL teammate Jake Deane founded True Lacrosse in 2008 to provide their vast experience and knowledge of the game to young players across the country. In that time, Gabel and Deane have helped countless young people improve their skills and continue playing the game at the collegiate level.
Gabel, a goalie, has played for the Chicago Machine, Rochester Rattlers, and the Chesapeake Bayhawks throughout his professional lacrosse career in the MLL. A 2005 graduate of the University of Vermont, Gabel was the 2003 NCAA Division I record holder for saves. He was also named the defensive MVP in 2003 and 2005 at the University of Vermont.
L.C. Moerschel
Managing Director, New Markets Senior Director, True LacrosseA native of Annapolis, L.C. Moerschel grew up with a lacrosse stick in his hand. He started playing lacrosse at the impressionable age of 6 with the guidance of his father, a graduate of USNA as well as a lacrosse player for the varsity squad. L.C. attended Annapolis High school playing all four years on varsity. He started from sophomore year to senior year on Attack for the Panthers. In 2002 he helped the Panthers earn a berth in the state championship game where they fell to Mount Hebron. The following season in 2003, L.C. scored two goals in the State finals to help the Panthers win their first State title since 1998. L.C. finished the season with 50+ points and earned an opportunity to play at Drexel University in Philadelphia. At Drexel, L.C. was an integral part of changing a program that had been known as the doormat of the Colonial Athletic Association (CAA) into a powerhouse and national contender. In 2007 the Dragons opened the season by the shocking the lacrosse world by beating the #1 ranked University of Virginia Cavaliers 11-10. The Dragons finished the season 11-5 losing to Delaware in the conference semifinals. The same Delaware team that made it to the final four in 2007. In 2008 the Dragons went 13-3, taking the regular season CAA championship losing to Hofstra in the Conference finals. Drexel came very close to earning an at large bid to the NCAA tournament. L.C. helped the Dragons earn their first victory over Towson since 1998 by notching two goals in the game including the game winner. Following the 2008 season, L.C. was named the 2008 Strength and Conditioning Male Athlete of year and was also named a Strength and Conditioning All-American. L.C. understands the importance of hard work extending well past the designated practice hours. Since graduating, L.C. has coached at the youth and high school levels. He has been giving private lessons in the Annapolis area as well as running his own club program. L.C. looks forward to working with True and all the athletes associated.
Suzanne Rich
Director, Girls National ProgramSuzanne Rich is the program director for True Lacrosse Girls All Star Travel Program. She took the reins of the girls program in 2011 at which time she also began her role as head coach of the True Lacrosse 2015 Elite All Star Team. Rich has been the head coach of the girls’ varsity lacrosse team at Barrington High School since 2010, and served as assistant coach in 2009. In 2011, Rich coached the IGLA Barrington A Team.
Prior to her coaching career, Rich had ample experience as a player. She spent her collegiate career at the University of Richmond where she was a four-year starting midfielder and a captain her senior year. Rich helped her team to the AIAW/NCAA national championship tournament her freshman year, and the EAIAW national final four championship her junior year. She won the Presidential Scholar Athlete Award for achieving the highest GPA of any female student athlete at Richmond. In her senior year, Rich was selected to attend the US National Team Trials. Hailing from the lacrosse hotbed of eastern Maryland, Rich attended St. Paul’s School for Girls in Brooklandville, Maryland where she was a member of the varsity lacrosse team and led her team in scoring for three consecutive years.
Kimi Coulson
Director of Travel- Current Commissioner for Apple Valley Youth Lacrosse
- Travel & Operations Administrator for Minnesota
Kimi grew up in Apple Valley, MN and currently lives in Rosemount with her husband, Derek, and two sons – Connor, 2024 True player and Cayden, 2028 True player. She has been watching lacrosse since her brother started playing in 1999 and has been involved in the local lacrosse association for four years where she continues to grow the sport.
Kimi joined True Lacrosse as the Travel & Operations Administrator in October, 2018 after being a co-owner of a Real Estate Marketing company for 15 years. Her experience with business strategies, marketing and customer service has been a huge asset to us here at True Lacrosse.
From organizing tournaments and planning travel to keeping the coaches and Directors happy and hydrated on the sidelines, Kimi thoroughly loves her job and all of the tasks that come with it!