True Core Values
Core Value 01

Everything we do starts with the development and respect of our people. We believe that we are all part of the True Family. We represent this True Family everywhere we go. On the field and off the field, the True Family Mentality drives us and inspires us.


Core Value 02

Our training and partnership model is our biggest value. Our team-first mentality is what drives and guides our mission for success. We are the best choice for lacrosse training and player development in the country. We do this as a team. This mentality is reflected in everything we do. We set a high standard and it takes hard work and dedication to live up to it. We are not afraid of hard work.


Core Value 03

We are lifelong learners and leaders. We create leaders on the field and in the community. As leaders, we model this behavior in everything we do. We use lacrosse to develop this in everyone we come in contact with. We develop the whole person. We create a culture of success. This is done with our customers and our internal people equally.


Core Value 04

Every problem has a solution. We don’t complain and we look to solve problems in an inspiring, supportive and permanent way. We listen to our families, employees, and our leaders. We ask for help and are not afraid to take a stand for what we believe is right.


Core Value 05

We are financially responsible for the greater good of the company, and more importantly, for our customers. With a laser-like focus on our budget, we can provide world class training and coaches, in an industry that we are proud to serve.